Who Holds the Balance? The Role of Algorithms, UGC, and Netizens in Brand Competition.

In today’s digital marketplace, aggressive brand competition is fierce, with businesses striving to capture the attention of increasingly distracted audiences. But who really holds the balance of power when it comes to shaping consumer perceptions and decisions? Is it the algorithms driving visibility, the authenticity of user-generated content (UGC), or the collective voice of netizens? In the context of Africa's booming digital economy, these forces interact in unique ways, impacting how brands navigate competitive landscapes.

The Influence of Algorithms

Algorithms are the unseen architects of the internet, governing what content appears in your social media feed, which ads follow you across the web, and which search results dominate the first page. In theory, algorithms are neutral, designed to deliver relevant content to users based on engagement patterns, keywords, and behaviors. However, in practice, algorithms can significantly influence brand competition.

In Africa, where digital adoption is rapidly increasing, platforms like Google, Facebook, and Twitter have immense power. For instance, a local business in Lagos or Nairobi might invest in SEO or paid ads to ensure their brand is prioritized by search algorithms. On Instagram, a clothing brand from Johannesburg could see its visibility soar if it manages to trigger the platform’s engagement-based algorithm.

Despite their power, algorithms are not infallible arbiters of neutrality. They can favor brands with larger advertising budgets, which enables them to push competitors with fewer resources to the margins. For African startups or small businesses trying to compete with established multinationals, this can create significant barriers to market entry.

User-Generated Content (UGC): A New Form of Credibility

User-generated content (UGC) is seen as an authentic form of marketing that can shape brand reputation through organic means. African businesses, particularly in industries like fashion, tourism, and food, have benefited from UGC through reviews, testimonials, and social media posts. For instance, a Cape Town restaurant that earns rave reviews on platforms like TripAdvisor or Google Reviews can build a strong reputation without heavy ad spending.

In e-commerce, African platforms such as Jumia and Takealot depend heavily on user reviews to drive consumer confidence. Positive UGC can increase sales, while negative reviews can tarnish a brand’s reputation instantly. For example, a Nigerian tech startup offering an app for mobile banking may rely on positive feedback from early adopters to build trust in an otherwise skeptical market.

However, UGC is not immune to manipulation. In many cases, brands may encourage or even incentivize users to leave favorable reviews, leading to potential bias. Fake reviews or orchestrated campaigns designed to suppress competitors can skew the authenticity of UGC. This makes it a double-edged sword in the battle for brand supremacy.

Netizens: The Collective Voice of the People

Netizens, the collective community of internet users, play a critical role in shaping the success or failure of a brand in Africa. Their power lies in their numbers and their ability to amplify voices through trends, hashtags, and viral content. African netizens have been instrumental in social movements, such as #EndSARS in Nigeria, demonstrating their ability to mobilize around causes that matter. This same power can be wielded for or against brands.

In the competitive digital space, netizens often engage in heated debates over brands, especially on Twitter and Facebook, which are popular across Africa. A misstep by a brand—whether it's a tone-deaf ad campaign or poor customer service—can quickly go viral, damaging its reputation. For example, in 2020, a South African beauty brand faced backlash on Twitter after a controversial marketing campaign, with netizens calling for boycotts.

On the flip side, netizens can rally around brands they love, propelling small African businesses to global attention. The rise of African fashion brands like Maxhosa or Rich Mnisi owes much to netizen-driven visibility, where social media users champion local talent and influence global trends.

Balancing the Forces: A Delicate Dance

In the African context, the balance of power among algorithms, UGC, and netizens is fluid, with each force influencing the other in different ways. While algorithms determine initial visibility, UGC adds a layer of credibility, and netizens either amplify or suppress the conversation.

Take the example of Nigeria’s e-commerce scene. Platforms like Paystack or Flutterwave leverage algorithms to maintain top spots in Google searches while benefiting from positive UGC, such as success stories shared by users. Netizens, in turn, play their part by either validating or contesting the narratives surrounding these brands on social media.

Ultimately, no single force holds absolute power in determining brand success or failure. Instead, it is the interplay of these forces that shapes the competitive landscape. African brands, particularly in emerging markets, must recognize this delicate balance to navigate competition effectively. They must learn to optimize for algorithms, encourage authentic UGC, and engage meaningfully with netizens.

Conclusion

In the era of aggressive brand marketing, neutrality is elusive. Algorithms prioritize visibility but are influenced by money and engagement. UGC offers authenticity but can be manipulated. Netizens bring collective power but are prone to emotional bias. African businesses navigating these forces must understand that the balance of power in brand competition is shared, not dictated. The key to thriving in this space lies in mastering all three forces, using them to create a harmonious brand strategy that resonates in the ever-changing digital landscape.

Your responses questions and critiques are welcome.

You may wish to connect with our WhatsApp group:

 https://wa.link/60jvdu
I remain Ikechukwu Odoemelam I Iplawyer I Copywriter I Author I Digital Marketer I Graphic Designer I Blogger 

Navigating Market Competition: Managing Aggression, Bitterness, and Maintaining Professional Integrity

As role conflicts between Nigerian Federal Competition and Consumer Protection Commission (FCCPC) and Price Control Agency rages on, organised Private Sector, stakeholders and members of the public voice their disapprovals of attempt by FCCPC to "fix" prices through its recent guidlines. Avalanche of comments are being made for and against but leaving the real issues unresolved.

In today's fiercely competitive markets, businesses and individuals often find themselves embroiled in high-stakes situations where aggression and bitterness can easily surface. While competition is natural and even beneficial in fostering innovation and growth, the emotional toll it can take on participants is often underestimated. Maintaining professional integrity in such an environment is crucial for long-term success and mental well-being. This article explores how businesses can navigate market competition, manage negative emotions, and uphold professionalism through practical strategies and case studies.

The Nature of Market Competition

Market competition is inherent in any industry, driving businesses to outperform their rivals by offering better products, services, or customer experiences. However, the pressure to succeed can lead to aggressive tactics, unethical behavior, and a culture of bitterness among competitors. When unchecked, these emotions can damage reputations, strain relationships, and even lead to legal disputes.

The Impact of Aggression and Bitterness

Aggression in competition often manifests as hostile actions, such as smear campaigns, undercutting prices, or even spreading misinformation. While these tactics might offer short-term gains, they can have long-lasting negative consequences. Bitterness, on the other hand, is a more subtle but equally destructive emotion that can lead to a toxic work environment, decreased morale, and hindered collaboration.

Case Study 1: The Cola Wars

One of the most famous examples of aggressive market competition is the "Cola Wars" between Coca-Cola and Pepsi. For decades, these two beverage giants have engaged in intense rivalry, often resorting to aggressive advertising and marketing strategies. While both companies benefited from the increased visibility and market share, the long-term impact included legal battles and public relations challenges. Despite the fierce competition, both companies have learned to navigate their rivalry by focusing on innovation and customer engagement rather than direct attacks on each other.

Strategies for Managing Aggression and Bitterness

1. Foster a Positive Company Culture: Creating a positive work environment where employees feel valued and supported can mitigate the effects of aggression and bitterness. Encourage open communication, teamwork, and a focus on shared goals rather than individual rivalries.

2. Emphasize Ethical Practices: Upholding ethical standards in business practices is essential for maintaining professional integrity. Companies should establish clear guidelines for competition and discourage tactics that may harm others or the industry as a whole.

3. Develop Emotional Intelligence: Emotional intelligence is the ability to recognize, understand, and manage emotions. Training employees and leaders in emotional intelligence can help them navigate competitive pressures without resorting to aggressive or unethical behavior.

4. Focus on Long-Term Goals: While short-term victories in competition can be tempting, businesses should prioritize long-term objectives that contribute to sustainable growth. This includes building strong customer relationships, investing in innovation, and maintaining a positive brand image.

Case Study 2: Apple vs. Microsoft

The rivalry between Apple and Microsoft in the technology sector is another example of intense market competition. Both companies have experienced periods of aggressive tactics, particularly during the 1990s when they competed for dominance in the personal computer market. However, in recent years, both companies have shifted their focus to innovation and collaboration, recognizing that mutual success in a growing market benefits everyone. This shift has allowed both Apple and Microsoft to maintain their market leadership while fostering a more positive industry environment.

Maintaining Professional Integrity

Maintaining professional integrity in the face of competition requires a commitment to ethical principles, respect for competitors, and a focus on personal and organizational values. Here are some ways to achieve this:

1. Lead by Example: Leaders play a crucial role in setting the tone for how competition is handled within an organization. By demonstrating integrity, fairness, and respect for competitors, leaders can inspire their teams to adopt the same values.

2. Promote Fair Competition: Fair competition encourages innovation and growth without resorting to unethical behavior. Companies should promote transparency, honesty, and respect in their interactions with competitors and customers. In my view this is why FCCPC was established rather than "fixing" prices.

3. Encourage Professional Development: Providing opportunities for professional development can help employees build the skills and confidence needed to navigate competitive pressures while maintaining their integrity.

Case Study 3: The Airline Industry: Nigeria (AirPeace) v. British Airways

The airline industry is known for its intense competition, with companies constantly vying for market share through pricing strategies, loyalty programs, and service improvements. Despite the fierce competition, some airlines have managed to maintain professional integrity by prioritizing customer service and ethical practices. For example, Southwest Airlines has built a reputation for treating both customers and employees with respect, which has contributed to its long-term success and customer loyalty.

Conclusion

Navigating market competition is a complex challenge that requires balancing the drive to succeed with the need to maintain professional integrity. By fostering a positive company culture, emphasizing ethical practices, and developing emotional intelligence, businesses can manage aggression and bitterness while achieving long-term success. The case studies of Coca-Cola vs. Pepsi, Apple vs. Microsoft, and the airline industry demonstrate that it is possible to thrive in a competitive market without compromising on integrity. Ultimately, the key to maintaining sanity in a competitive environment lies in staying true to one's values and focusing on sustainable growth.

.................................................................................

In these days of brand and business aggressive marketing and competition, who’s really the arbiter in terms of neutrality: algorithm, Users Generated Comments (UGC) or netizens?

In today’s world of aggressive marketing and competition, the neutrality of decision-making power rests with a combination of algorithms, user-generated content (UGC), and netizens (internet citizens), each influencing brand perception differently:

1. Algorithms: These are built to be neutral, but in practice, they can reflect the biases of their creators or data inputs. Search engines, social media platforms, and recommendation systems shape what content is visible and popular, based on engagement metrics, SEO, and advertising. While technically neutral, algorithms can amplify certain content over others, often influenced by monetary incentives (paid ads) or high engagement rates.

2. User-Generated Content (UGC): UGC offers a form of organic neutrality, as it is content created by everyday users, including reviews, testimonials, and social media posts. However, UGC can be manipulated through fake reviews, paid influencer posts, or brand-driven narratives. The volume and authenticity of UGC can sway public perception but remain susceptible to brand intervention.

3. Netizens: As the collective voice of the internet, netizens can act as an arbiter through their participation in discussions, forums, or social media movements. While netizens’ judgments can be democratic, they can also be influenced by viral trends, misinformation, or emotional bias, which sometimes sways neutrality.

In essence, none of these players is truly neutral on their own. Algorithms prioritize visibility, UGC provides authentic but sometimes manipulated opinions, and netizens express collective sentiment but are influenced by trends. The balance between them shapes business and brand perception in a competitive market.

......................................................................................

Who Holds the Balance? The Role of Algorithms, UGC, and Netizens in Brand Competition.

In today’s digital marketplace, aggressive brand competition is fierce, with businesses striving to capture the attention of increasingly distracted audiences. But who really holds the balance of power when it comes to shaping consumer perceptions and decisions? Is it the algorithms driving visibility, the authenticity of user-generated content (UGC), or the collective voice of netizens? In the context of Africa's booming digital economy, these forces interact in unique ways, impacting how brands navigate competitive landscapes.

The Influence of Algorithms

Algorithms are the unseen architects of the internet, governing what content appears in your social media feed, which ads follow you across the web, and which search results dominate the first page. In theory, algorithms are neutral, designed to deliver relevant content to users based on engagement patterns, keywords, and behaviors. However, in practice, algorithms can significantly influence brand competition.

In Africa, where digital adoption is rapidly increasing, platforms like Google, Facebook, and Twitter have immense power. For instance, a local business in Lagos or Nairobi might invest in SEO or paid ads to ensure their brand is prioritized by search algorithms. On Instagram, a clothing brand from Johannesburg could see its visibility soar if it manages to trigger the platform’s engagement-based algorithm.

Despite their power, algorithms are not infallible arbiters of neutrality. They can favor brands with larger advertising budgets, which enables them to push competitors with fewer resources to the margins. For African startups or small businesses trying to compete with established multinationals, this can create significant barriers to market entry.

User-Generated Content (UGC): A New Form of Credibility

User-generated content (UGC) is seen as an authentic form of marketing that can shape brand reputation through organic means. African businesses, particularly in industries like fashion, tourism, and food, have benefited from UGC through reviews, testimonials, and social media posts. For instance, a Cape Town restaurant that earns rave reviews on platforms like TripAdvisor or Google Reviews can build a strong reputation without heavy ad spending.

In e-commerce, African platforms such as Jumia and Takealot depend heavily on user reviews to drive consumer confidence. Positive UGC can increase sales, while negative reviews can tarnish a brand’s reputation instantly. For example, a Nigerian tech startup offering an app for mobile banking may rely on positive feedback from early adopters to build trust in an otherwise skeptical market.

However, UGC is not immune to manipulation. In many cases, brands may encourage or even incentivize users to leave favorable reviews, leading to potential bias. Fake reviews or orchestrated campaigns designed to suppress competitors can skew the authenticity of UGC. This makes it a double-edged sword in the battle for brand supremacy.

Netizens: The Collective Voice of the People

Netizens, the collective community of internet users, play a critical role in shaping the success or failure of a brand in Africa. Their power lies in their numbers and their ability to amplify voices through trends, hashtags, and viral content. African netizens have been instrumental in social movements, such as #EndSARS in Nigeria, demonstrating their ability to mobilize around causes that matter. This same power can be wielded for or against brands.

In the competitive digital space, netizens often engage in heated debates over brands, especially on Twitter and Facebook, which are popular across Africa. A misstep by a brand—whether it's a tone-deaf ad campaign or poor customer service—can quickly go viral, damaging its reputation. For example, in 2020, a South African beauty brand faced backlash on Twitter after a controversial marketing campaign, with netizens calling for boycotts.

On the flip side, netizens can rally around brands they love, propelling small African businesses to global attention. The rise of African fashion brands like Maxhosa or Rich Mnisi owes much to netizen-driven visibility, where social media users champion local talent and influence global trends.

Balancing the Forces: A Delicate Dance

In the African context, the balance of power among algorithms, UGC, and netizens is fluid, with each force influencing the other in different ways. While algorithms determine initial visibility, UGC adds a layer of credibility, and netizens either amplify or suppress the conversation.

Take the example of Nigeria’s e-commerce scene. Platforms like Paystack or Flutterwave leverage algorithms to maintain top spots in Google searches while benefiting from positive UGC, such as success stories shared by users. Netizens, in turn, play their part by either validating or contesting the narratives surrounding these brands on social media.

Ultimately, no single force holds absolute power in determining brand success or failure. Instead, it is the interplay of these forces that shapes the competitive landscape. African brands, particularly in emerging markets, must recognize this delicate balance to navigate competition effectively. They must learn to optimize for algorithms, encourage authentic UGC, and engage meaningfully with netizens.

Conclusion

In the era of aggressive brand marketing, neutrality is elusive. Algorithms prioritize visibility but are influenced by money and engagement. UGC offers authenticity but can be manipulated. Netizens bring collective power but are prone to emotional bias. African businesses navigating these forces must understand that the balance of power in brand competition is shared, not dictated. The key to thriving in this space lies in mastering all three forces, using them to create a harmonious brand strategy that resonates in the ever-changing digital landscape.

........................................................................................................

Who Holds the Balance? The Role of Algorithms, UGC, and Netizens in Brand Competition

In today’s digital marketplace, aggressive brand competition is fierce, with businesses striving to capture the attention of increasingly distracted audiences. But who really holds the balance of power when it comes to shaping consumer perceptions and decisions? Is it the algorithms driving visibility, the authenticity of user-generated content (UGC), or the collective voice of netizens? In the context of Africa's booming digital economy, these forces interact in unique ways, impacting how brands navigate competitive landscapes.

The Influence of Algorithms

Algorithms are the unseen architects of the internet, governing what content appears in your social media feed, which ads follow you across the web, and which search results dominate the first page. In theory, algorithms are neutral, designed to deliver relevant content to users based on engagement patterns, keywords, and behaviors. However, in practice, algorithms can significantly influence brand competition.

In Africa, where digital adoption is rapidly increasing, platforms like Google, Facebook, and Twitter have immense power. For instance, a local business in Lagos or Nairobi might invest in SEO or paid ads to ensure their brand is prioritized by search algorithms. On Instagram, a clothing brand from Johannesburg could see its visibility soar if it manages to trigger the platform’s engagement-based algorithm.

Despite their power, algorithms are not infallible arbiters of neutrality. They can favor brands with larger advertising budgets, which enables them to push competitors with fewer resources to the margins. For African startups or small businesses trying to compete with established multinationals, this can create significant barriers to market entry.

User-Generated Content (UGC): A New Form of Credibility

User-generated content (UGC) is seen as an authentic form of marketing that can shape brand reputation through organic means. African businesses, particularly in industries like fashion, tourism, and food, have benefited from UGC through reviews, testimonials, and social media posts. For instance, a Cape Town restaurant that earns rave reviews on platforms like TripAdvisor or Google Reviews can build a strong reputation without heavy ad spending.

In e-commerce, African platforms such as Jumia and Takealot depend heavily on user reviews to drive consumer confidence. Positive UGC can increase sales, while negative reviews can tarnish a brand’s reputation instantly. For example, a Nigerian tech startup offering an app for mobile banking may rely on positive feedback from early adopters to build trust in an otherwise skeptical market.

However, UGC is not immune to manipulation. In many cases, brands may encourage or even incentivize users to leave favorable reviews, leading to potential bias. Fake reviews or orchestrated campaigns designed to suppress competitors can skew the authenticity of UGC. This makes it a double-edged sword in the battle for brand supremacy.

Netizens: The Collective Voice of the People

Netizens, the collective community of internet users, play a critical role in shaping the success or failure of a brand in Africa. Their power lies in their numbers and their ability to amplify voices through trends, hashtags, and viral content. African netizens have been instrumental in social movements, such as #EndSARS in Nigeria, demonstrating their ability to mobilize around causes that matter. This same power can be wielded for or against brands.

In the competitive digital space, netizens often engage in heated debates over brands, especially on Twitter and Facebook, which are popular across Africa. A misstep by a brand—whether it's a tone-deaf ad campaign or poor customer service—can quickly go viral, damaging its reputation. For example, in 2020, a South African beauty brand faced backlash on Twitter after a controversial marketing campaign, with netizens calling for boycotts.

On the flip side, netizens can rally around brands they love, propelling small African businesses to global attention. The rise of African fashion brands like Maxhosa or Rich Mnisi owes much to netizen-driven visibility, where social media users champion local talent and influence global trends.

Balancing the Forces: A Delicate Dance

In the African context, the balance of power among algorithms, UGC, and netizens is fluid, with each force influencing the other in different ways. While algorithms determine initial visibility, UGC adds a layer of credibility, and netizens either amplify or suppress the conversation.

Take the example of Nigeria’s e-commerce scene. Platforms like Paystack or Flutterwave leverage algorithms to maintain top spots in Google searches while benefiting from positive UGC, such as success stories shared by users. Netizens, in turn, play their part by either validating or contesting the narratives surrounding these brands on social media.

Ultimately, no single force holds absolute power in determining brand success or failure. Instead, it is the interplay of these forces that shapes the competitive landscape. African brands, particularly in emerging markets, must recognize this delicate balance to navigate competition effectively. They must learn to optimize for algorithms, encourage authentic UGC, and engage meaningfully with netizens.

Conclusion

In the era of aggressive brand marketing, neutrality is elusive. Algorithms prioritize visibility but are influenced by money and engagement. UGC offers authenticity but can be manipulated. Netizens bring collective power but are prone to emotional bias. African businesses navigating these forces must understand that the balance of power in brand competition is shared, not dictated. The key to thriving in this space lies in mastering all three forces, using them to create a harmonious brand strategy that resonates in the ever-changing digital landscape.

Your responses questions and critiques are welcome.

You may wish to connect with our WhatsApp group:

 https://wa.link/60jvdu
I remain Ikechukwu Odoemelam I Iplawyer I Copywriter I Author I Digital Marketer I Graphic Designer I Blogger 

PROTECTION OF YOUR PROPERTY TITLE AND VALUE IS YOUR RESPONSIBILITY

My friends, followers and those having property interests in Anambra State here are 13 Guidelines for building in Anambra state.

Technical Control Department of Awka Capital Territory Development Authority ACTDA oversees building of structures in the territory.

” All buildings (residential and commercial) exceeding two floors in Awka Capital Territory (ACT) soil material and structural defective test”

” All hostel buildings exceeding one floor MUST be backed up by a ‘soil material and structural defective test”

” Five (5) copies of building plans MUST be submitted- Four (4) will be submitted to ACTDA and one will go to the Anambra State Material Testing Laboratory Agency”

” There must be a raft Foundation for all buildings above two (2) floors in Ifite and Agu-awka layouts of Awka.”

“Please note that all proposed building developments from two (2) floors upwards in Awka Capital Territory (ACT) will no longer receive approval except backed up by a Soil, Material, and Structural Integrity Test Report as directed by ACTDA”

” All ongoing building projects in Awka Capital Territory (ACT) with structural default or defect during site/stage inspection must be subjected to a non-destructive test by the Anambra State Material Test Laboratory Agency”

” Having discovered that some Developers sometimes deviate from the building approvals issued to them but go on to undertake wishful project constructions, therefore ACTDA hereby issues this directive that all buildings under construction in Awka Capital Territory must be submitted their project development approvals for revalidation and recertification test by ACTDA, as well as for current stage inspection”

” Awka Capital Territory Development Authority (ACTDA) at the same time directs that all building projects in Awka Capital Territory must be undertaken/executed by professional Structural Engineer(s) who MUST be certified and confirmed by COREN and who MUST submit to ACTDA the certification details/documents with respect to the particular project to be undertaken/ executed by him/her before approval will be issued for commencement of such project(s)”

” With respect to the above, Developers must henceforth engage the service(s) of relevant registered Professional Engineer(s) who will undertake/execute the project, before the project Approval is issued by ACTDA, having confirmed the Engineer(s) who is to undertake/execute the project”

” ACTDA will partner with COREN to appoint sets of certified Engineers who ACTDA will in collaboration with COREN assign to ‘MOVE AROUND’ and inspect the project’s STAGE ACTIVITY, as well as sign project stage confirmatory forms in conjunction with the COREN certified Engineer handling the project execution”

” Building projects yet uncompleted OR building approvals not commenced after two (2) years must be revalidated”

” ACTDA now directs that henceforth people should not live in OR be allowed to sleep in buildings under construction and no construction work/activity should exceed 7 pm, irrespective of the environmental lighting”

” Henceforth, ACTDA now directs that all building project Developers are required to obtain Builder’s Liability and Public Liability Insurance before approval is granted”

” This is to safeguard both the site workers and the public around the project site in case of any eventuality, as well as protect Developers from any legal liabilities arising from any form of eventual outcome/collapse- injury, death, etc” he said.

Meanwhile you may wish to connect with our group: 

 https://wa.link/60jvdu     

I remain Ikechukwu Odoemelam I Iplawyer I Copywriter I Author I Digital Marketer I Graphic Designer I Blogger  

Due credits to Images/contents creators used in this post.

#corporateleaders #building #structures #construction #development #anambara #awka #coren #government

8 MAJOR CHALLENGES HINDERING COMMERCIAL REAL ESTATE TODAY

The commercial real estate (CRE) industry, a critical component of the global economy, faces several significant challenges that threaten its stability and growth. As we navigate through 2024, stakeholders in the CRE sector must address these issues to sustain profitability and resilience. Here are the major challenges hindering the commercial real estate business today: 1. Economic Uncertainty Economic instability remains a formidable challenge for the CRE sector. Factors such as fluctuating interest rates, inflation, and unpredictable global economic conditions create a volatile environment. High interest rates increase the cost of borrowing, which can deter investment in new projects and slow down market activities. Inflation affects operating expenses and construction costs, reducing profit margins. Moreover, economic downturns lead to reduced consumer spending and business expansions, impacting demand for commercial spaces. 2. Technological Disruption Technology is reshaping the CRE landscape, bringing both opportunities and challenges. The rise of prop-tech—technology designed to improve real estate operations—demands significant investment and adaptation. Technologies such as blockchain, artificial intelligence, and virtual reality are becoming essential for enhancing property management, tenant experience, and transaction processes. However, the rapid pace of technological advancement can be overwhelming for traditional players who struggle to keep up with the latest innovations. Failure to adopt these technologies can lead to competitive disadvantages. 3. Changing Work Dynamics The COVID-19 pandemic has fundamentally altered work dynamics, accelerating the shift towards remote and hybrid working models. This change has reduced the demand for traditional office spaces as companies downsize their physical footprints. Businesses are rethinking their office space needs, leading to increased vacancies and downward pressure on rental rates in some markets. CRE professionals must adapt to these trends by reimagining office spaces to cater to flexible working environments and emphasizing features that promote health and well-being. 4. Environmental and Sustainability Concerns Sustainability has become a critical concern for the CRE industry. Governments and consumers are increasingly demanding environmentally friendly practices and buildings. The transition to sustainable building practices requires substantial investment in green technologies and materials, which can be costly. Additionally, regulatory frameworks mandating energy efficiency and carbon reduction are becoming stricter, imposing additional compliance costs on CRE businesses. Failing to meet these standards can lead to penalties and damage to a company's reputation. 5. Regulatory and Legal Challenges The CRE industry operates within a complex web of local, national, and international regulations. Navigating these regulations, which often vary significantly by region, can be challenging. Compliance with zoning laws, building codes, tax regulations, and health and safety standards requires significant resources and expertise. Additionally, changes in government policies and political instability can create an unpredictable regulatory environment, affecting long-term planning and investment decisions. 6. Market Saturation and Competition In many regions, the CRE market faces saturation, leading to intense competition among developers and landlords. This competition drives down rental yields and increases the pressure to offer additional amenities and services to attract tenants. The oversupply of commercial properties in certain areas results in higher vacancy rates and lower rental incomes, making it difficult for investors to achieve desired returns. Market saturation also necessitates innovative strategies to differentiate properties and maintain profitability. 7. Financing and Investment Challenges Securing financing for commercial real estate projects can be challenging, particularly for smaller developers and investors. Lenders often impose stringent requirements, including high credit scores and significant collateral, which can be difficult to meet. Additionally, the cyclical nature of the real estate market means that investment opportunities can be unpredictable, with periods of high demand followed by downturns. Investors must navigate these cycles carefully to avoid significant losses. 8. Demographic Shifts Shifts in demographics, such as aging populations and urbanization, impact the demand for different types of commercial properties. For example, the rise of e-commerce has reduced the need for traditional retail spaces while increasing demand for warehouses and distribution centers. Understanding and anticipating these demographic trends is crucial for making informed investment decisions. Failure to adapt to these changes can result in misaligned property portfolios and missed opportunities. Conclusion The commercial real estate industry is at a crossroads, facing a multitude of challenges that require strategic adaptation and innovation. Economic uncertainty, technological disruption, changing work dynamics, environmental concerns, regulatory complexities, market saturation, financing hurdles, and demographic shifts all contribute to the complex landscape. Industry stakeholders must proactively address these issues to navigate the evolving market and ensure sustainable growth. By embracing change and leveraging new opportunities, the CRE sector can overcome these challenges and continue to play a vital role in the global economy. Need to comment or discuss further? Then connect https://wa.link/60jvdu I remain Ikechukwu Odoemelam I Iplawyer I Copywriter I Author I Digital Marketer I Graphic Designer

COMMERCIAL REAL ESTATE EDUCATION

#CorporateLeaders #realestate #RentToOwn #mortgage #weareequal 

With the combined effects of several incidents of inferno and Alaba demolitions it's no longer at ease for property owners in Lagos State.

Remove sentiments and ethnicity property-owning is age long method of Investment anywhere in the world. The elements and components are same everywhere. It's sensitive and intelligent business. The most known aspect of commercial real estate business is the value of property: it changes positively in price. That's the first fascinating ideas of the business you must come to terms with as soon as possible.

Are you going big or small? Some set off real estate business as business, so inevitably acquire more than one at the same time. But most went into the business by first deciding to gradually moving from tented accommodations to "owner-occupier" estate.

From being owner-occupier you scale to having additional properties ready for development by any of your favorite client or yourself if the resources are available.

This is a summary of how you may venture into commercial real estate business.  There's a step-by-step ebook for those who have started or wishing to start this business.

Just DM "rent-to-own" or connect to  https://wa.link/60jvdu  to receive it. 

I remain Ikechukwu Odoemelam  l IPlawyer  l Copywriter  l  Author  l  Digital Marketer  l  Graphic Designer  l  Blogger

Yesterday I commenced awareness comments about the impact of inferno and demolitions especially in Lagos State and followed by FCT Abuja. Fold our arms and watch? NO. One day it may affect you while you're watching as you  fold your hands. AWARENESS is the weapon we at IDEA WORKSHOP are offering to our followers. It won't hurt you; rather you grow your knowledge that yields value; values that build wealth.

Properties symbolize huge value whether commercial or not. For this singular reason it behoves on owner or owners to plan ahead of protecting these values in cases of emergencies.

For shrewd estate managers and businessmen they shouldn't be found wanting because the minimal expectations are that the properties were insured, up-to-date in terms of materials and repairs.

Relevant stakeholders certifications are needed to be current and not failing in terms of safety standards: fire, flood, building structures, environmental, health and planning authorities compliances.

Since this report is about commercial property, relevant staff of property managers together with immediate stakeholders would be trained with drills and manuals on the plan.

God is our strength. However, don't despise the travails of this earth. As far as you follow us, call us in your days of troubles we'll answer you. 

Please connect https://wa.link/60jvdu

I remain Ikechukwu Odoemelam  l IPlawyer  l Copywriter  l  Author  l  Digital Marketer  l  Graphic Designer  l  Blogger

A REVIEW OF CYBERCRIMES ACT 2015

#CorporateLeaders #cybercrime #government #law #intellectualproperty 

The objective of the Cybercrimes Act which took effect on 5th May 2015 is the protection of critical national infrastructure. This was deduced from the preamble which states: “An Act to provide for the prohibition, prevention, detection, response, investigation and prosecution of cybercrimes; and for other related matters 2015.” Critical national infrastructure includes the promotion of cyber security, protection of computer systems as well as their networks; electronic communication, data and computer programmes, intellectual and privacy rights. The Act no doubt tries to be as encompassing as possible considering that all these vital provisions are found in s. 1 of the Act. It is such a sensitive piece of legislation that national information infrastructure comes under the Presidency and advice of the National Security Adviser. It is an Act that places Nigeria with the global community on the thorny issue of policing the internet. Having localized this duty to the national level it is only a matter of time to see the efficacy of these efforts.

For quite obvious reasons s. 7 of Cybercrimes Act prescribes the registration of Cybercafés with the Corporate Affairs Commission as well as Computer Professionals and Registration Council. Cybercafés shall maintain a register of users through a sign-in register, However, the Act made no provision for sanctions if the section is violated. Cybercafés may be guilty of connivance in the case of crimes committed by users, the proof of which lies with the prosecutor. For instance does connivance include docility on the part of such operators?

Enacted in a strange way s.10 prohibits a crime called “tampering with critical infrastructure”. Those who are likely to commit this offence are local government staff, private organisations or financial institutions with respect to working with any critical national infrastructure, electronic mails when not authorized by the worker’s contract of service. This offence attracts a fine of N2m or 3 years imprisonment on conviction. However, one wonders, why the Act did not use the words “Civil Servants” to extend the net beyond local government workers to all workers in government employment. In effect when any government worker who is not in the employ of the local government commits this offence, a defense may be available that the accused is neither employed by a local government, private company nor financial institution.

The Act in its part IV specifically stipulates the “Duties of Financial Institutions”. S. 37 (3) it provides that; “Any Financial Institution that makes unauthorized debit on a customer’s account shall upon written notification by the customer, provide clear legal authorisation for such debit to the customer, or reverse such debit within 72 hours. Any financial institution that fails to reverse such debit within 72 hours shall be guilty of an offence and liable on conviction to restitution of the debit and a fine of N5m”. How many financial institutions have not breached this provision? Where then lies the efficacy of the Act when s. 19 (3) Cybercrimes Act shifts the burden to the bank customer “to prove the financial institution in question could have done more to safeguard it’s information integrity”. I shall comment further on the experiences of an average beneficiary of the Cybercrimes Act later.

S. 38 states that the duties of service providers include records retention and protection of data, subsection (5) is very apt and reflects the protection available under the law, it states that : “Anyone exercising any function under this section shall have due regard to the individual’s right to privacy under the constitution of the Federal Republic of Nigeria 1999 and shall take appropriate measures to safeguard the confidentiality of the data retained: processed or retrieved for the purpose of law enforcement”. One wonders if such assurances can make a bank customer regard his data as being adequately protected by the bank. S.40 of Cybercrimes Act places an obligation on service providers to render assistance to the law enforcement agencies with their duties to track offenders especially when the alleged crimes were committed. It takes the spirit of a patriotic National Security Adviser which has proved scarce, to comply with these provisions. If not, why have Nigerian GSM network providers not assisted the Federal government in its onslaught against Boko Haram who have been using mobile phones, videos and internet communications without detection.

S. 42 establishes the Cybercrimes Advisory Council to perform various functions and its powers are listed in s. 43 of the Act. S. 44 establishes the “National Cyber Security Fund” which is the Cybercrimes Advisory Council’s major source of revenue, it includes funds from “grants in-aid and assistance from donors, bilateral and multilateral agencies. For an organisation that receives donations one would have expected donor agencies to qualify to attend quarterly meetings of the council stipulated by s. 42 (5) of the Act. But the First Schedule to the Act does not mention that any agency or organization should attend any meeting. Do they not have any interest for the cause for which money is donated? Since the offences under the Act are global and extraditable, giving an option to attend the meetings would have been most appropriate because these organisations have been in the battle longer than developing knowledge economies.

Any attempt to assess the impact of this act would acknowledge the first casualty to be Lagos social media commentators/ bloggers arrested for comments alleged to have breached the provision of s. 24 (2) which provides: “a person who knowingly or intentionally transmits or causes the transmission of any communication through a computer system or network (a) to bully, threaten or harass another person, where such communication places another person in fear of death, violence or bodily harm to another” and “(c) containing any threat to harm the property or reputation of a deceased person, firm, association or corporation, any money or other things of value”. This section punishes an offender on conviction with a fine of N25m, however in the case of paragraph (c) the offender faces the imprisonment of 5 years or minimum of N15m. If this is a preview of the Act, then George Orwell’s book “1984” is about to manifest, because the state would have taken away the freedom of expression guaranteed under the 1999 constitution.

Some commentators have argued that Nigeria’s communication policy does not carry everyone along especially those not conversant with modern information technology. No one can say categorically whether the 8th Assembly is keen on considering the proposed “Nigerian Electronic Communications Bill” which was not passed by the 7th Assembly. One of the provisions, s. 15 (1) criminalizes unsolicited and irritating messages which is common with most communication operators. Indeed a jail term of not less than 1 year or a fine of N2m, as well as a death sentence are imposed. The highest sentence applied to “offenders who commit crimes against the law by penalizing any person who, by means of public electronic communication network, persistently sends a message or other matter that (a) is grossly offensive or causes any such message or matter to be so sent; (in this case telecom operators) or (b) sending electronic messages that are known to be false, and could cause annoyance, inconvenience or needless anxiety to another or cause”.

One of the principal objectives of the passage of Cybercrimes (prohibition, prevention etc) Act 2015 is the protection of critical National Information Infrastructure which may include taxes and levies.

I welcome your opinions, critiques and inquiries. https://wa.link/60jvdu

I remain Ikechukwu Odoemelam  l IPlawyer  l Copywriter  l  Author  l  Digital Marketer  l  Graphic Designer  l  Blogger

WORKING FROM HOME: ARE YOU READY?

Your answer should not be that of your colleague or neighbor. The reason is not farfetched. Location, commute,  circumstances, motivation, ambiance, lifestyle, rewards etc influence choices and options.

However, the debate about hybrid workplace options has been raging as an off-shoot of global onslaught against COVID-19 pandemic. While in real life (IRL) has remained the traditional, capitalist model and the status quo, a new model work culture was birthed as a result of lockdown and other policies put in place globally to combat COVID-19 which came to be known as the new normal.  Therefore it became 'new normal' for employees or everyone to avoid traditional businesses/workplaces, yet perform work activities at home.

It also became new normal for companies and employers to provide alternative office space and tools, appliances and devices to their employees who have been 'forced' to work from home. Work from home is fast becoming adventurous floodgate which some companies like Spotify has adopted for their employees across the globe.

Some companies still hold swell to the traditional practices of full-time back to office policy after lockdown, as recently adopted by Goldman Sachs.

This phenomenon has increased the advent of work-at-home syndrome that has become 21st century lifestyle and work style. Whether part-time or full-time, more and more people are opting to work remotely.  This feature has been commended as a measure of social progress and necessary component of thriving entrepreneurship.

Different comments and analysis have been proferred for and against each option and a hybrid of options. Where do you stand in all of these?

The poser has been graphically constructed thus:

In Real Life (IRL) V. Remote work, striking a balance.

IRL has more stress and distractions; less productive than remote work. Raises issues of Diversity, Equity and Inclusion. IRL has propensity to induce toxic staff relationships. Decision about suitable options requires surveys, feedback and open discussion not in a silo. However, different hybrid options for different companies.

On the other hand who cares if you have more than one job .. that doesn't breach any labour law, unless specifically prohibited by a particular contract of employment.

Imagine working from home, applied for maternity leave; spent the period and just one morning got management email welcoming you back to work, then you resume at home...

As a result of these changes taking place technological innovations are reflecting these choices. In other words whichever option you make would surely have it's economic value with it. 

We all have the inert ability to learn, grow and develop. Don't be a victim of the negative consequences of the changing work model. 

How ..?

If your employers adopted work from home policy and you haven't upgraded your digital skills, guess what happens ...

We at IDEA WORKSHOP are offering you work from home training to equip you with relevant skills at your pace and convenience. DM for details. Please connect https://wa.link/60jvdu

Ikechukwu Odoemelam

DIRECTORS: Duties & Enforcement http://www.amazon.com/dp/B005783S6S

MEETINGS: Dynamics and Legality - http://www.amazon.com/dp/B005MKCESY

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